Wanting
Why It Matters
Burgis takes Rene Girard's mimetic theory and makes it practical. Once you understand that most desire is borrowed from other people, you see it everywhere -- in brands, in social media, in your own bookshelf. This book explains why trends work and why taste feels so personal when it isn't.
Quick Take
The most important book about desire you'll ever read. Once you see mimetic theory, you can't unsee it.
Mike's Take (Audio)
Categories
CultureStrategy
