
Games People Play
Why It Matters
Berne identified the social scripts we all run without knowing it. Understanding transactional analysis makes you better at every human interaction -- pitches, negotiations, team dynamics, brand voice. The psychology book that's actually a strategy book.
Quick Take
Psychology that actually explains why people behave the way they do. Decades old and still razor-sharp.
Mike's Take (Audio)
Vibes
Categories
CultureStrategy