The Cold Start Problem
Buy on Amazon →How networks grow from zero. The playbook for platform businesses.
Why it matters
Chen, from a16z, explains the hardest problem in platform businesses: how do you get the first users? Network effects are the moat, but building them requires a specific playbook. Essential for anyone thinking about products that depend on community or two-sided markets.
Quick Take
The best book on network effects and platform growth. Practical and deeply researched.
Mike's Take (Audio)
Categories
TechnologyStrategy
