Made in Japan
Why It Matters
Morita built Sony from post-war Japan into a global icon through sheer conviction and taste. He didn't follow the market -- he created it. The Walkman, the Trinitron, the brand itself -- all came from a founder who trusted his instinct over research. The original taste-led company.
Quick Take
Sony's story is Japan's story is the story of how craft becomes global. One of the most inspiring business books ever written.
Mike's Take (Audio)
No matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.
Vibes
Categories
JapanTechnologyBrandingStrategy
