Lateral Thinking

Lateral Thinking

by Edward de Bono
Year: 1970 ISBN: 9780141033082 ●●●●○
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The original creative thinking manual. Still sharper than anything that followed.

Why it matters

De Bono coined the term and this book lays out the techniques: provocation, reversal, random entry. Decades later, every brainstorm framework owes something to this. The exercises feel dated but the core thinking is timeless.

Mike's Take (Audio)

Categories

Strategy

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