The Creative Curve

The Creative Curve

by Allen Gannett
Year: 2018 ISBN: 9780753548738 ●●●●○
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Creativity isn't magic. It's a learnable process with predictable patterns.

Why it matters

Gannett argues that hit-making follows a curve: too familiar is boring, too novel is alienating. The sweet spot is achievable with deliberate practice. Liberating if you've ever thought creativity is innate.

Categories

CreativityBusiness

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