The Art of Noticing

The Art of Noticing

by Rob Walker
Publisher: AGS Secondary Year: 2019 Pages: 136 ISBN: 9780525521242 ●●●●○
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131 ways to spark creativity. See what everyone else walks past.

Why it matters

Walker's book is a toolkit for paying attention in a world designed to distract you. Every exercise is about seeing what's already there. For strategists, creatives, and builders, noticing is the raw material. This book sharpens the skill.

Quick Take

In a world of infinite scroll, learning to notice is a superpower. This book teaches it.

Mike's Take (Audio)
This book influenced...
Trove
Turning the art of noticing into a daily practice

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