Do Interesting
Why It Matters
Russell Davies is one of the sharpest minds in advertising and culture. This book is his manifesto: notice more, collect more, connect more. Be interesting by being interested. It's the philosophy behind curation, building, and every project on this shelf.
Small book, enormous impact. Russell Davies distilled everything about being interesting into something you can actually do.
Small book, enormous impact. Russell Davies distilled everything about being interesting into something actionable. His core argument is disarmingly simple: interesting people are interested people. They notice things, collect things, make things, and share things. That's it. No genius required. Just curiosity and follow-through. What makes this book special is that it gave me permission to be a generalist. In a world that demands specialisation, Davies argues that the most interesting people are the ones with range -- who read widely, explore randomly, and connect dots that specialists miss. The book is essentially a manifesto for the kind of person I'm trying to be: someone who builds a bookshelf AND a brand scoring tool AND a culture aggregator AND a pub guide, and sees the connections between all of them. Davies writes with a warmth and clarity that makes you want to immediately go and make something. Every time I feel stuck or wonder whether my range is a weakness, I pick this book up. It always reminds me that the interesting path is the right one.
The way to be interesting is to be interested.
