Priceless
Buy on Amazon →The hidden psychology of value. Why things cost what they cost.
Why it matters
Poundstone reveals how our sense of value is irrational and manipulable. Price anchoring, decoy effects, the psychology of 'worth' -- it's all here. Essential for anyone involved in pricing, positioning, or understanding why people buy what they buy.
Quick Take
Everything you think you know about pricing is wrong. Fascinating and genuinely useful.
Mike's Take (Audio)
Vibes
Categories
StrategyCulture
