Priceless

by William Poundstone

Publisher: IRB MEDIA Year: 2022 ISBN: 9798822500693 ●●●●○

Why It Matters

Poundstone reveals how our sense of value is irrational and manipulable. Price anchoring, decoy effects, the psychology of 'worth' -- it's all here. Essential for anyone involved in pricing, positioning, or understanding why people buy what they buy.

Quick Take

Everything you think you know about pricing is wrong. Fascinating and genuinely useful.

Mike's Take (Audio)