How We Decide

How We Decide

by Jonah Lehrer
Year: 2009 ISBN: 9781299880887 ●●●○○
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When to trust your gut, when to override it. The neuroscience of not screwing up.

Why it matters

Lehrer shows that good decisions come from knowing when to trust your gut and when to override it. The examples range from poker players to pilots to quarterbacks. Controversial author, but the science and storytelling in this one still hold up.

Categories

Strategy

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