Hooked
Buy on Amazon →Why you cannot stop scrolling. The habit loop that runs every addictive product.
Why it matters
Eyal maps out exactly how the most addictive products work: trigger, action, variable reward, investment. Useful whether you are designing products or trying to understand why you cannot stop scrolling. An uncomfortable mirror for anyone in tech.
Mike's Take (Audio)
Vibes
Categories
StrategyTechnology
