Do Purpose

Do Purpose

by David Hieatt
Publisher: The Do Book Company Year: 2014 Pages: 159 ISBN: 9781452171708 ●●●●○
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Why are you doing this? The Do Books are small but punch hard.

Why it matters

Hieatt founded Howies and Hiut Denim, and writes about purpose with the authority of someone who's lived it. Small book, big idea: know why you're doing something before you worry about how. The Do Books series is a treasure -- this is the foundational volume.

Quick Take

Why purpose matters – not the corporate kind, the real kind. Short, punchy, and genuinely motivating.

Mike's Take (Audio)
This book influenced...
The Relevance Index
Purpose-driven brands, measured by cultural impact

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