Do Purpose

Do Purpose

by David Hieatt
Publisher: The Do Book Company Year: 2014 Pages: 159 ISBN: 9781452171708 ●●●●○

Why It Matters

Hieatt founded Howies and Hiut Denim, and writes about purpose with the authority of someone who's lived it. Small book, big idea: know why you're doing something before you worry about how. The Do Books series is a treasure -- this is the foundational volume.

Quick Take

Why purpose matters – not the corporate kind, the real kind. Short, punchy, and genuinely motivating.

Mike's Take (Audio)
This book influenced...
The Relevance Index
Purpose-driven brands, measured by cultural impact

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