The Four
Why It Matters
Galloway's takedown of Amazon, Apple, Facebook, and Google is entertaining and insightful. He maps each company to a human need (consumption, luxury, love, God) which is a brilliant brand strategy framework. The analysis is sharp even as the specifics date.
Quick Take
Galloway at his most provocative. Even if you disagree with half of it, the other half will change how you think.
Mike's Take (Audio)
Vibes
Categories
TechnologyBrandingStrategy
