Stan Smith: Some People Think I'm A Shoe
Buy on Amazon →The tennis legend who became the world's best-selling sneaker. The original crossover.
Why it matters
The Stan Smith is maybe the purest example of a product transcending its origin. A tennis shoe became a design icon, a fashion staple, and a cultural shorthand for understated taste. The fact that more people know the shoe than the man tells you everything about modern branding.
Mike's Take (Audio)
Categories
FashionCulture
