
Paul Smith
Why It Matters
Paul Smith built a global brand on British wit, colour, and an eye for the overlooked. His shops are curated experiences, his stripe is one of the most recognisable brand elements ever created. The book shows what happens when taste, humour, and business sense align perfectly.
Quick Take
Classic with a twist – that's not just his tagline, it's a design philosophy for life. Endlessly charming.
Mike's Take (Audio)
Categories
DesignFashionBranding