Paul Smith

Paul Smith

by Paul Smith
Publisher: Textbook Publishers Year: 1943 Pages: 710 ISBN: 9781838661274 ●●●●○

Why It Matters

Paul Smith built a global brand on British wit, colour, and an eye for the overlooked. His shops are curated experiences, his stripe is one of the most recognisable brand elements ever created. The book shows what happens when taste, humour, and business sense align perfectly.

Quick Take

Classic with a twist – that's not just his tagline, it's a design philosophy for life. Endlessly charming.

Mike's Take (Audio)
This book influenced...
The Relevance Index
A masterclass in brand personality

Categories

DesignFashionBranding