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Why It Matters
Klein's critique of corporate branding was ahead of its time. Twenty-five years later, the tensions she identified between brands and culture have only intensified. Essential context for anyone in brand strategy.
Mike's Take (Audio)
What haunts me is not exactly the absence of literal space so much as a deep craving for metaphorical space: release, escape, some kind of open-ended freedom.
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MarketingCulture
