Made by MSCHF
Buy on Amazon →The internet art collective that breaks everything. Chaos as medium.
Why it matters
MSCHF is the most interesting creative collective working right now. They make things that break the internet on purpose -- Big Red Boots, the Birkinstock, Spot's Robot Dog. This book documents their chaos-as-strategy approach. If you want to understand where art, brand, and internet culture converge, this is it.
Quick Take
The most interesting creative studio working today. Every project breaks a rule. Every rule deserved breaking.
Mike's Take (Audio)
Categories
DesignCultureInternet
