Made by MSCHF
Why It Matters
MSCHF is the most interesting creative collective working right now. They make things that break the internet on purpose -- Big Red Boots, the Birkinstock, Spot's Robot Dog. This book documents their chaos-as-strategy approach. If you want to understand where art, brand, and internet culture converge, this is it.
Quick Take
The most interesting creative studio working today. Every project breaks a rule. Every rule deserved breaking.
Mike's Take (Audio)
Categories
DesignCultureInternet
