Influence
The Psychology of Persuasion
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The six principles of persuasion that explain why people say yes.
Why it matters
Reciprocity, commitment, social proof, authority, liking, scarcity. Once you learn these, you see them everywhere. Foundational for anyone in marketing, sales, or frankly just being a human.
Mike's Take (Audio)
Persons who go through a great deal of trouble or pain to attain something tend to value it more highly than persons who attain the same thing with a minimum of effort.
Vibes
Categories
MarketingPsychology
