Games People Play

Games People Play

by Eric Berne
Publisher: מודן Year: 1964 Pages: 192 ISBN: 9780241257470 ●●●●○
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Transactional analysis. The social games we all play without knowing it.

Why it matters

Berne identified the social scripts we all run without knowing it. Understanding transactional analysis makes you better at every human interaction -- pitches, negotiations, team dynamics, brand voice. The psychology book that's actually a strategy book.

Quick Take

Psychology that actually explains why people behave the way they do. Decades old and still razor-sharp.

Mike's Take (Audio)
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CultureStrategy

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