Web3 Marketing
Buy on Amazon →Marketing in the decentralised era. Some ideas aged better than others.
Why it matters
Some of this has dated, but the core insight holds: community-driven marketing and ownership models change the brand-consumer relationship fundamentally. Worth reading as a snapshot of a moment when marketing was being reimagined, even if the reimagining was premature.
Mike's Take (Audio)
Categories
TechnologyInternetBranding
