The Mesh

The Mesh

by Lisa Gansky
Year: 2010 ISBN: 9781591843719 ●●●○○
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The sharing economy before it had a name. Networks over ownership.

Why it matters

Gansky predicted the shift from owning to accessing before Uber and Airbnb made it obvious. Some of the specific examples have dated but the core insight, that networked businesses built on sharing will outperform traditional ones, turned out to be right.

Categories

StrategyTechnology

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