The Cult of We

The Cult of We

by Eliot Brown
Publisher: HarperCollins Publishers Limited Year: 2021 Pages: 464 ISBN: 9780008389390 ●●●●○

Why It Matters

WeWork's implosion is the purest example of charisma outrunning reality. Neumann sold a vision of community and belonging while running a real estate company with a tech valuation. The lesson: brand narrative without business fundamentals is just a more expensive kind of storytelling.

Quick Take

WeWork's collapse told beautifully. A cautionary tale about charisma without substance.

Mike's Take (Audio)

Categories

TechnologyCulture