The Confidence Game
Buy on Amazon →Why we fall for cons, and what that reveals about human psychology.
Why it matters
Konnikova dissects the art of the con through the lens of psychology. Every chapter makes you feel slightly less confident in your own judgment, which is probably the point. The pattern she identifies -- the mark chooses to be deceived because the con offers them something they want to believe -- is more unsettling than any outright fraud. Useful for anyone in marketing, strategy, or anywhere near a negotiating table.
Vibes
Categories
Psychology
