Subscribed

Subscribed

by Tien Tzuo
Year: 2018 ISBN: 9780525536468 ●●●○○
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The manifesto for why everything will become a subscription.

Why it matters

Tzuo ran Zuora, so he's biased, but the shift from ownership to access is real. The framework for thinking about recurring revenue businesses is useful even if you're sceptical about subscription fatigue.

Categories

BusinessStrategy

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