I'm Feeling Lucky

I'm Feeling Lucky

by Douglas Edwards
Publisher: Houghton Mifflin Harcourt Year: 2011 Pages: 416 ISBN: 9780547416991 ●●●●○

Why It Matters

Early Google from the inside. Edwards was employee #59 and saw the chaos, brilliance, and arrogance up close. The origin story of the company that shaped the internet, told by someone who was actually in the room. A reminder that all iconic brands started scrappy.

Quick Take

The inside story of early Google. A reminder that even the biggest companies started with chaos and ambition.

Mike's Take (Audio)

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TechnologyInternetBranding