Advertising for People Who Don't Like Advertising
Why It Matters
KesselsKramer is the Amsterdam agency that proves advertising can be genuinely funny, genuinely weird, and genuinely effective. This book is their manifesto against the boring, the obvious, and the predictable. If you've ever felt that most ads are terrible, this is your people.
Quick Take
The most honest advertising book ever made. KesselsKramer proves you can sell without selling out.
Mike's Take (Audio)
This book influenced...
The Relevance Index
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Anti-advertising energy, channelled into brand analysis
Categories
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